Meta Ads
Broad-reach prospecting and retargeting for consumer brands and considered purchases, where visual creative can carry the message.
Suitable objectives
- Sales and lead generation
- Catalogue and retargeting
- Audience building
Typical creative
- Vertical video
- Static and carousel
- Multiple hooks per concept
What SNIPER manages
- Account and campaign structure
- Audience and placement configuration
- Conversions API and event guidance
- Creative test rotation and budget pacing
TikTok Ads
Reaching audiences early in the discovery cycle with native, fast-paced video. Suits brands able to produce creative regularly.
Suitable objectives
- Discovery and demand creation
- Direct response for lower-consideration products
Typical creative
- Native vertical video
- Hook-first edits
- UGC-style formats
What SNIPER manages
- Campaign build and bidding
- Events API and pixel setup guidance
- Creative brief and test roadmap
- Spend management and reporting
Reddit Ads
Reaching interest-led communities and research-heavy audiences, particularly in technology, gaming, finance and niche hobbies.
Suitable objectives
- Consideration
- Community-aligned lead generation
- Product launches
Typical creative
- Plain-spoken copy
- Static and short video
- Community-appropriate tone
What SNIPER manages
- Subreddit and interest targeting
- Campaign structure and bidding
- Conversion tracking guidance
- Creative and copy testing
ChatGPT Ads
An emerging placement for reaching users during research and comparison. Suitable where you can test a new channel with a controlled budget.
Suitable objectives
- Early-mover testing
- Consideration and research capture
Typical creative
- Concise, factual copy
- Clear product positioning
What SNIPER manages
- Eligibility and availability checks
- Test design and budget control
- Measurement approach
- Read-out against agreed KPIs
Google Search and Performance Max
Capturing existing demand from people actively searching, plus broader coverage across Google inventory where data quality supports it.
Suitable objectives
- Demand capture
- Lead generation
- E-commerce sales
Typical creative
- Responsive search assets
- Product feed quality
- Image and video assets for PMax
What SNIPER manages
- Keyword and search-term management
- Campaign and asset-group structure
- Conversion tracking and value rules
- Bid strategy and budget allocation
YouTube Ads
Building awareness and consideration at scale, and supporting search and social activity with longer-form explanation.
Suitable objectives
- Awareness
- Consideration
- Retargeting support
Typical creative
- Skippable in-stream
- Shorts-style vertical
- Clear opening five seconds
What SNIPER manages
- Audience and placement strategy
- Sequencing and frequency control
- Creative test planning
- Reporting on view-through impact
Pinterest Ads
Reaching planning-led audiences in home, interiors, fashion, food, weddings and gifting categories.
Suitable objectives
- Product discovery
- E-commerce sales
- Seasonal campaigns
Typical creative
- Vertical imagery
- Lifestyle context
- Clean product shots
What SNIPER manages
- Feed and catalogue setup guidance
- Campaign build and targeting
- Tag and conversion configuration
- Creative refresh planning
LinkedIn Ads
B2B lead generation and account-based activity where role, seniority, industry or company size define the audience.
Suitable objectives
- Lead generation
- Pipeline support
- Event and content promotion
Typical creative
- Single image and document ads
- Short video
- Direct, benefit-led copy
What SNIPER manages
- Audience and account list setup
- Lead-form and CRM handover guidance
- Insight tag and conversion setup
- Cost-per-lead and quality reporting
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