Services
The complete paid media service
One team covering strategy, build, measurement and day-to-day buying, with the commercial goal in front of every decision.
Diagnose
Account and tracking audit
Review of existing accounts, structures, spend history, pixels, tags and conversion events.
Commercial goal and KPI definition
Agreeing the numbers that matter: cost per lead, ROAS, contribution or pipeline, before anything launches.
Audience research
Demand, competitor positioning, search behaviour, community signals and messaging angles.
Build
Channel and budget planning
Which platforms are appropriate, at what budget, and in what sequence.
Campaign architecture
Structures designed for clean learning, sensible signal consolidation and readable reporting.
Pixel, tag and conversion-event guidance
Specification and QA support for tracking implementation on your site or stack.
Ad copy and creative-test planning
Briefs, hooks and variants organised into a test roadmap rather than ad-hoc uploads.
Campaign launch
Build, QA and controlled launch with agreed pacing and guardrails.
Run
Daily or scheduled optimisation
Targeting, bids, budgets, negatives, placements and creative rotation on an agreed cadence.
Budget allocation
Shifting spend towards validated audiences, formats and platforms.
Landing-page observations
Practical notes on the conversion path. Implementation sits with your team or ours by separate agreement.
Performance reporting
Reporting against agreed KPIs, with the assumptions and attribution rules stated.
Strategic review calls
Scheduled sessions to review results, priorities and the next set of tests.
Media spend is separate
Media spend is normally paid directly by the client to the advertising platform and is separate from SNIPER's fees. Platform charges, production costs and applicable VAT are also separate unless expressly agreed in writing.